# Why we built Pluno

Pluno was born from a simple idea: make customer support smarter, more efficient, and less frustrating for teams managing inquiries at scale. What started as a prototype called AwesomeQA - created to tackle repetitive questions - has evolved into a powerful platform transforming how modern SaaS businesses handle support.

Today, Pluno does more than just deflect routine inquiries. It streamlines escalation processes, automates workflows, and fosters seamless collaboration between teams, all while ensuring exceptional customer interactions. From startups to enterprises, we empower businesses worldwide to work smarter, resolve issues faster, and keep customers happier.

From our humble beginnings to becoming a trusted partner for customer success, our mission remains clear: to build tools that make your work easier and your customers’ experiences better.

## The team behind Pluno

### Alexander Abstreiter

Co-Founder & CEO [Alexander Abstreiter LinkedIn](https://linkedin.com/in/alexander-abstreiter/)

“Empowering CX means giving individuals the tools and autonomy to solve problems effectively, lowering barriers, fostering empathy, and ensuring every voice is heard for exceptional service.”

### Korbinian Abstreiter

Co-Founder & CTO [Korbinian Abstreiter LinkedIn](https://linkedin.com/in/korbinian-abstreiter/)

“Strong products are built on a foundation of transparency and trust. By leveraging AI, we foster collaboration and innovation while keeping the human element at the forefront.”

### Syed Ali

Sales & Marketing Manager [Syed Ali LinkedIn](https://linkedin.com/in/sdalrmai/)

“Building a strong connection around your brand is the way forward. Companies that understand this are positioned for success. Supporting your audience when they need it most is one of the most effective ways to achieve it!”

### Aykut Aykut

Software Engineer [Aykut Aykut LinkedIn](https://linkedin.com/in/aykutaaykut/)

“Engagement simplified: With the help of AI, interactions are streamlined, and experiences are enhanced.”

### Marek Lorenz

Software Engineer [Marek Lorenz LinkedIn](https://linkedin.com/in/marek-lorenz/)

“Machine Learning unlocks endless opportunities for automated support, creating an environment where every question is answered instantly and efficiently.”

## How did it all start?

Pluno was born out of a desire to solve real, impactful problems for growing businesses. In 2021, Alex and Korbi, two AI engineers with experience in B2B SaaS startups, made the bold decision to leave their roles and focus entirely on tackling challenges that demanded smarter solutions.

During their journey, they discovered a recurring issue faced by many teams: managing customer inquiries at scale was inefficient, time-consuming, and often frustrating. Determined to address this, they developed a simple prototype, known at the time as AwesomeQA.

The feedback from early users became the foundation of something much bigger. AwesomeQA has since evolved into what is now known as Pluno—a platform designed not only to deflect repetitive inquiries but also to streamline the entire escalation support process for modern SaaS businesses. By automating workflows, enabling seamless customer interactions, and supporting collaboration, Pluno empowers teams to work smarter and serve customers better.

From humble beginnings to helping businesses worldwide, our mission remains the same: to create tools that make your work easier and your customers happier.

We push hard and have fun along the way.

## Supported by the best: